2016 Lead Generation Stats for B2B Sales

LinkedIn is the most popular social media platform with 94% of B2B marketers using the network as a part of their strategy. Twitter followed behind with 87%, Facebook with 84%, YouTube at 74% and Google+ at 62%.

67% of leads in 2016 are generated by companies with an active blog

63% of B2B marketers have found that infographics are the best form of content marketing

Email is 40X more effective at acquiring a new customer than Facebook or Twitter

Email provides the highest impact at 26%, followed by SEO at 17%, paid search at 15%, social media at 5% and display advertisement at 5%

64% of businesses have found that video marketing has increased their sales

61% of users are unlikely to return to a website they had trouble accessing on mobile, and 40% will head to a competitor instead

57% said they will not recommend a business with a poorly designed mobile site

Google Beats iPhone 2 to 1
Fatal Exception Error - Microsoft buys LinkedIn fo...

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Friday, 20 October 2017