SmartPhone Marketing Tips

Internet marketing tips for connecting with mobile customers.

Google Search goes All Mobile in 2017

Google has announced that their primary search algorithm will switch to a mobile search index in 2017.  Over 75% of all web traffic is now generated by smartphones, tablets, iPhones and iPads.  Voice queries on Google have increased by 35X since 2008 and now constitute 20% of all searches.  

What does this mean for a local business?  

  • If you have a web site, you need to ensure that it is designed to be 100% mobile friendly.  
  • Claim your local business listing on Google My Business and Google Maps
  • Check your online reputation; Google is now indexing Facebook and Yellow Pages for customer reviews.

For a Complimentary 10 Point Mobile Analysis just send your website URL to: mark@SmartPhoneMarketing.ca

 

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Bitcoin is Surging - Thanks to Trump

Most of the world's financial markets are down because of uncertainty over the Donald Trump election win.  Bitcoin is surging however, as investors seek a safe haven for their money.  It's just a coincidence that Bitcoin is also the online money system favored by the Russian mafia, hackers and criminals trying to hide their illegal transactions.

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Google is Eating Apple for Lunch

Google's Android phones are preferred by 87.5% of the population while sales of iPhones have dropped to 12.1% which is lower than Apple's market share in 2014. Google is ramping up their artificial intelligence software on the new Google manufactured Pixel phones in order to capture more smartphone market share.

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Need Leads? Start Blogging

Actively blogging companies receive 97% more links to their website and generate over 50% more site visits.  Companies who use blogging as part of their content marketing have reported 67% more generated leads than those who don’t. Why? Because major search engines – and with that your future customer – are more likely to find you if you’re running a blog. 

 

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Voice Commands for Hands Free Google Maps

Google has added voice commands to Google Maps.  You can now ask your smartphone to "find a gas station"  "how's traffic ahead"  "navigate to Starbucks" or "find restaurants"  Your business must be listed in the Google My Business listings if you want to be included in these local search results.

View all the Google Maps voice commands here.

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