SmartPhone Marketing Tips

Internet marketing tips for connecting with mobile customers.

Best Time to Post on Social Media

Connecting with your target audience on social media means sending the right message at the right time.  TrackMaven has a social media cheat sheet for 75 industries at http://trackmaven.com/resources/social-media-posting-cheat-sheet/

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Why Local Business Owners Love Facebook Ads

A survey of 7,500 local business owners found they love Facebook ads.

Why Facebook?

  • 90 percent of the advertisers now have a social media page.
  • 62 percent are advertising on Facebook this year. That is more than use Google, Twitter and LinkedIn combined, and double the percentage for Facebook a year ago.
  • 90 percent who use Facebook are satisfied with its effectiveness. Social media now rates high in generating new customers, lagging only companies' own websites and referrals.
  • There is more data about who we're reaching.
  • It's easy to buy, track and understand.
  • It works better than other types of advertising we've used.
  • We have more control of the budget, timelines and creative.
  • It's inexpensive.
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Facebook vs AdBlocker Fight

In the first round Adblocker lands a haymaker that speeds up your web browsing and removes those annoying pop up ads in Facebook.  In the second round this week Facebook updates their system to disable the adblockers and Zuckerberg continues getting rich off the advertising.  Two days later Adblocker updates their system to knock out the Facebook updates and continues to remove unwanted ads from your feed.  The fight will continue as both Facebook and AdBlocker try to neutralize each others efforts.  Have you tried Adblocker software?  Do you want to go back to being bombarded with pesky ads that drain your data plan on smartphones?

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Which News Articles will Boost Your Business?

News articles, press releases and online video clips are all great ways to promote your business.  Google places a high ranking value on all links to newspaper articles and popular news aggregator sites.  But how do you ensure that your target demographic will see your news?

Canada is #2 for Video News

Online videos are the best way to connect with all age groups.  Canada is #2 world-wide for online video news consumption.  32% of Canadians get their news from online videos on Facebook, YouTube and WhatsApp.

Different News Media for Each Demographic

In order to target your ideal prospect you need to publish news articles in the correct media format.  64% of 18-24 year olds will only read news online or via social media.  53% of people aged 55+ prefer to watch their news on TV.  For the 18-34 year old segment only 6% of people will read a printed news article or listen to radio news.    

TIP:  You can track the ROI of your news articles by linking them back to landing pages on your web site.

 

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59% of Teens are Addicted to Smartphones

A Common Sense Media poll of of 1,240 parents said that 59% of their children aged 12 to 18 were addicted to their smartphones.  Nearly 80% of teens in the new survey said they checked their phones hourly, and 72% said they felt the need to immediately respond to texts and social networking messages. Thirty-six percent of parents said they argued with their child daily about device use, and 77% of parents feel their children get distracted by their devices and don't pay attention when they are together at least a few times per week.

Addicted Parents

Sixty-nine percent of parents check their devices at least hourly compared to the 78% of teens who say they do that, and nearly half, 48%, of parents feel they need to immediately respond to texts and social networking messages. More than half, 56%, of parents admit checking their mobile devices while driving and nearly the same number, 52%, very often or occasionally try to cut down the amount of time they spend on devices. 

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