SmartPhone Marketing Tips

Internet marketing tips for connecting with mobile customers.

Increase your Ranking on the #2 Search Engine - YouTube

Got great video content that no one's seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence.

YouTube is arguably the second largest search engine on the Web. It is the third most visited site on the Web, according to Alexa and SimilarWeb. Recent information released by Google has shown that more and more users are using YouTube as a search engine. Searches related to “how to” on YouTube are growing 70% year over year. It is also no secret that video content is more engaging than a page of text and can be much more informative. YouTube’s popularity and reach are also expanded by its inclusion in both Google Web and Video search.

More Info:

https://www.airsassociation.org/services-new/airs-knowledge-network-n/airs-articles/item/18592-youtube-ranking-factors-getting-ranked-in-the-second-largest-search-engine

 

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Google + Blackberry = Self Driving Now

After only 7 months of R&D Google has released their self driving hybrid Chrysler mini-van.  Google's Android Auto software supplies the front end infotainment and mapping software while Blackberry QNX supplies the secure system for connecting all the GPS sensors and feedback systems.  It sounds like a good match of skills which should get everyone into a self driving car sooner than later.

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Google Local Listings adds Facebook Ratings & Menus

Every business that has claimed their Google local business listing (in Google Maps) will now display their online customer ratings and reviews from Google, Facebook and Yellow Pages.  Your online reputation is critical for new clients to establish trust in your business.  Restaurants listed in Google local business listings can also include links to their menu on their own web site or to 3rd party menu site.  Google local business listings are the 1st search results displayed on smartphones and iPhones.

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Check your Android phone for Malware

If you download games and apps from sites other than the Google Play store you may have infected your Android smartphone with malware that allows access to Gmail and photos.  Phones that are running older versions of Android Jelly Bean Kit Kat and Lollipop are most at risk. Check Point offers a free malware checker at https://gooligan.checkpoint.com/

 

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5 Billion Reasons you need a Mobile Website

More than $5.27 Billion was spent online on Black Friday.  This is a 17.7% increase in online shopping since 2015. Over 75% of people are now using a smartphone or tablet as their primary means to browse the web, find your location and check your references.  But if your website is not 100% mobile-friendly you are losing sales to your competition.  

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