Increase your Ranking on the #2 Search Engine - YouTube

Got great video content that no one's seeing? Columnist Tony Edward provides a comprehensive guide to optimizing your YouTube presence.

YouTube is arguably the second largest search engine on the Web. It is the third most visited site on the Web, according to Alexa and SimilarWeb. Recent information released by Google has shown that more and more users are using YouTube as a search engine. Searches related to “how to” on YouTube are growing 70% year over year. It is also no secret that video content is more engaging than a page of text and can be much more informative. YouTube’s popularity and reach are also expanded by its inclusion in both Google Web and Video search.

More Info:

https://www.airsassociation.org/services-new/airs-knowledge-network-n/airs-articles/item/18592-youtube-ranking-factors-getting-ranked-in-the-second-largest-search-engine

 

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Google + Blackberry = Self Driving Now

After only 7 months of R&D Google has released their self driving hybrid Chrysler mini-van.  Google's Android Auto software supplies the front end infotainment and mapping software while Blackberry QNX supplies the secure system for connecting all the GPS sensors and feedback systems.  It sounds like a good match of skills which should get everyone into a self driving car sooner than later.

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Google Local Listings adds Facebook Ratings & Menus

Every business that has claimed their Google local business listing (in Google Maps) will now display their online customer ratings and reviews from Google, Facebook and Yellow Pages.  Your online reputation is critical for new clients to establish trust in your business.  Restaurants listed in Google local business listings can also include links to their menu on their own web site or to 3rd party menu site.  Google local business listings are the 1st search results displayed on smartphones and iPhones.

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Check your Android phone for Malware

If you download games and apps from sites other than the Google Play store you may have infected your Android smartphone with malware that allows access to Gmail and photos.  Phones that are running older versions of Android Jelly Bean Kit Kat and Lollipop are most at risk. Check Point offers a free malware checker at https://gooligan.checkpoint.com/

 

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5 Billion Reasons you need a Mobile Website

More than $5.27 Billion was spent online on Black Friday.  This is a 17.7% increase in online shopping since 2015. Over 75% of people are now using a smartphone or tablet as their primary means to browse the web, find your location and check your references.  But if your website is not 100% mobile-friendly you are losing sales to your competition.  

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Google Search goes All Mobile in 2017

Google has announced that their primary search algorithm will switch to a mobile search index in 2017.  Over 75% of all web traffic is now generated by smartphones, tablets, iPhones and iPads.  Voice queries on Google have increased by 35X since 2008 and now constitute 20% of all searches.  

What does this mean for a local business?  

If you have a web site, you need to ensure that it is designed to be 100% mobile friendly.  Claim your local business listing on Google My Business and Google MapsCheck your online reputation; Google is now indexing Facebook and Yellow Pages for customer reviews.

For a Complimentary 10 Point Mobile Analysis just send your website URL to: mark@SmartPhoneMarketing.ca

 

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Mobile Advertising is Bigger than Google Search

Mobile advertising has blown past Google search results to take the #1 spot for attracting new customers. 47% of revenues now come from mobile ads compared to 27% from Google search results.

US digital ad revenue is expected to reach nearly $100 billion by 2021. This represents compound annual growth of 8% from the $68.9 billion expected in 2016.Mobile is positioned to become the top destination for digital ad spending as advertisers continue to attempt to close the "mobile opportunity gap."Digital video advertising will grow faster than any other segment over the next five years, as consumers shift time spent online to phones and tablets. Revenue in this category is forecast to rise from $8.5 billion in 2016 to $23 billion in 2021.Social advertising in all formats is gaining traction and will be among the key drivers of digital ad growth in the next five years. Social ad revenue is poised to climb to $30.8 billion by 2021, up from $15.5 billion this year.Artificial intelligence, augmented and virtual reality, and sponsored content will help propel further digital ad growth in the next decade.
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Google is Eating Apple for Lunch

Google's Android phones are preferred by 87.5% of the population while sales of iPhones have dropped to 12.1% which is lower than Apple's market share in 2014. Google is ramping up their artificial intelligence software on the new Google manufactured Pixel phones in order to capture more smartphone market share.

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Best Time to Post on Social Media

Connecting with your target audience on social media means sending the right message at the right time.  TrackMaven has a social media cheat sheet for 75 industries at http://trackmaven.com/resources/social-media-posting-cheat-sheet/

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Made by Google Pixel Smartphone Blows Away iPhone7

In a major product announcement yesterday Google demonstrated their first smartphone that is built directly by Google. The Google Pixel phones will feature software and hardware support from Google.

Best Camera - 12 megapixels camera with the highest DxOMark rating of any smartphone.  Includes FREE unlimited 4K video and photo storage on Google Photos.

Best Battery - Quick charges in 15 minutes for 7 hours of talk time

Best Display - 5.5" AMOLED display slides into the Google Daydream Virtual Reality headset

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Canadians Prefer Google over Apple 2 to 1

Canadians spend an average of 2 hours and 20 minutes per day on their smartphones. 81% of Canadians use a smartphone on a regular basis. Android smartphones from Google are the preferred choice at 59% with iPhones at 32%.  You can expect more people to switch to Google after tomorrow's announcement of the new smartphones "Made by Google"

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Voice Commands for Hands Free Google Maps

Google has added voice commands to Google Maps.  You can now ask your smartphone to "find a gas station"  "how's traffic ahead"  "navigate to Starbucks" or "find restaurants"  Your business must be listed in the Google My Business listings if you want to be included in these local search results.

View all the Google Maps voice commands here.

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RIP Blackberry

Back in the day if you wanted the best mobile device (and keyboard) for sending secure messages you reached for a Blackberry.  But then the iPhone and Google Android phones came along and Blackberry was no longer relevant.  After a valiant effort to revive Blackberry by customizing their software on re-branded Android smartphones the Canadian manufacturer now has less than 1% of the market.  Blackberry announced today they will no longer be in the smartphone business and they will focus solely on security software.  It's time to say good bye to one of Canada's best tech companies.  RIP Blackberry.

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Google Pixel Phones - Coming Oct 4

Google will be revealing their new Pixel phones on October 4.  These will be the 1st Google branded phones (built by HTC) and sold directly by Google to the public. A 5 inch and 5.5 inch model will run an enhanced version of Android that also includes immediate software upgrades from Google.  Pricing is rumored to start at $649 with financing provided directly from Google.

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Google is a Cow's Best Friend

Holy Cowabunga, Batman!  Google Maps is now blurring the faces of cows along with people and license plates.  Cow lovers around the world are rejoicing (and KD Lang too)  As a proud Albertan and a close neighbor to a herd of cows, I think it is high time that we respect the anonymity of our cattle.  But what about our pigs and chickens; you might ask?  A famous Ralph Klein quote comes to mind "This is Alberta - Eat Beef You Bastards"

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Google's Largest Survey for Local Business Leads

How is John Q Public using his smartphone to meet his needs?  Google analyzed the daily digital diaries of over 14,000 respondents to find out how they connected with local businesses.  The best sources for new customers are Google Search, Google Maps and Google Photos.

According to Google:

92 percent of respondents who did research on their phone made a purchase within a day76 percent of those searching for something nearby visited a related business within a day96 percent said they used their smartphone first33 percent used a tablet 73 percent used a laptop
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Ads on Your Web Site = Google Penalty

If you have annoying pop up ads or full screen banner ads on your mobile web site Google will penalize your business in the search results.  Age verification and login boxes are fine but ads that try to trick you into thinking it's part of the content (like leaving the article header in place with ads below it) will land your site on Page 5 or lower. It's funny that Google makes most of their revenue from ads but they won't allow the annoying pop up variety.

 

 

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It's Time for a Mobile Mind Shift

3 Years ago only 48% of Canadians owned a smartphone. Today almost 80% of Canadians own a smartphone or iPhone.  The majority of Google searches now originate from smartphones and for most web sites 70% of your visitor traffic comes from smartphones.  Consumers search for the closest location and compare prices from local businesses and they use their smartphones to get immediate answers.  The average consumer spends 66 hours per month on their smartphone yet only 30% of business owners have search optimized their web sites for mobile visitors.  It's time to stop thinking about just having a web site and instead think about fine tuning your mobile marketing for the future.

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Google Duo is Facetime for Every Phone

Facetime is a great video calling app but it only works with iPhones.   The problem is over 86% of the smartphones in use are NOT iPhones.  The Google solution is Duo, a video calling app that simply needs the telephone number of the person you are calling to make a connection.  It works with all Android phones and iPhones too. The Duo app is also faster and simpler to setup and use than Facetime, Skype and Hangouts

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Levitating Phone Charger - Made in Canada

Induction charging and magnetic levitation come together in the new OvRcharge system.  Simply add a new cover to your smartphone or tablet and toss it on top of the charging base. Voila - your phone will levitate, rotate and mesmerize your friends while charging your batteries.  OvRcharge is built by AR Designs, a Toronto based company listed on Kickstarter.

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