SnapChat has a Problem - Teenagers Aren't Downloading it Anymore

http://nypost.com/2017/06/07/snapchat-downloads-are-dropping-off-a-cliff/

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Text Messaging Helps Grow Restaurant Business

Every restaurant dreams of having lines of customers out the door waiting to eat at their establishment. And ideally, that line is a healthy mix of new and repeat customers. A successful marketing campaign can make this a reality for eateries both large and small.

Restaurant business is among the industries that can get the most out of SMS marketing. Offering motivations for joining SMS loyalty clubs can increase opt-ins. Promoting events that local customers are interested in can help maintain a loyal customer base and generate new interest. And integrating a text messaging campaign with other media can render impressive results for the advanced marketer.

Regardless of whether the restaurant is a powerhouse franchise or a privately owned establishment, SMS can help enhance customer loyalty and increase sales. Here are three examples of how text message marketing helped restaurants, from the basic to the advanced:

Give them a reason to join

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5 Billion Reasons you need a Mobile Website

More than $5.27 Billion was spent online on Black Friday.  This is a 17.7% increase in online shopping since 2015. Over 75% of people are now using a smartphone or tablet as their primary means to browse the web, find your location and check your references.  But if your website is not 100% mobile-friendly you are losing sales to your competition.  

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Need Leads? Start Blogging

Actively blogging companies receive 97% more links to their website and generate over 50% more site visits.  Companies who use blogging as part of their content marketing have reported 67% more generated leads than those who don’t. Why? Because major search engines – and with that your future customer – are more likely to find you if you’re running a blog. 

 

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Best Time to Post on Social Media

Connecting with your target audience on social media means sending the right message at the right time.  TrackMaven has a social media cheat sheet for 75 industries at http://trackmaven.com/resources/social-media-posting-cheat-sheet/

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The Best Times to Post on Social Media

Track Maven has analyzed more than 17.5 million social media posts by 17,737 brands to provide you with the best times to post on Twitter, Facebook, LinkedIn, Instagram, and Pinterest.

The overall best times of day and days of the week to post on social media are:

Twitter: 5 pm Thursday

Facebook: 8 pm Thursday

LinkedIn: 9 am Wednesday

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Snapchat's Video Spectacles

For $130 you can purchase the Snapchat Spectacles which allow you to record 10 or 30 seconds of video using your new sunglasses.  Spectacles include a 12 hour battery, wi-fi and bluetooth connectivity for sharing your birds eye view videos with the world.

 

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Which Mobile Ads Drive the Most Action?

Nielsen surveyed 8,444 participants on which types of mobile advertising trigger the most action by consumers. The clear winner across all age categories are mobile ads that include a coupon or discount code.  Everybody wants to get a deal on the price.

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Brits Spend More Time Online than Sleeping

The average adult in Britain spends 9 hours per day online.  98% of UK homes and businesses have access to high speed 4G Internet.  71% of the population own a smartphone and admit they are hooked on the Internet; spending 25 hours a week checking the Internet 50 times a day.  

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Prisma Photo App for Android

If you want to create a Group of Seven painting from your vacay photos check out the Prisma app now available at the Play store.  The Prisma app contains over 30 filters for transforming your photos.

Over 400 million photos have been ‘prismed’It’s been downloaded over 10.6 million times on iOS aloneThe are over 1.55 million daily active usersDaily downloads maxed out about 700k
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Best Marketing Channels for Franchise Owners

42% of franchise owners say their head office marketing is not working effectively.  Your new customers are not looking at billboards, paper ads or radio and TV advertising.  They are using Google on their smartphones to search for local products and services.  

Word of mouth referrals are now 5 star customer reviews on Google Maps and Yelp.  Your social media posts should be automated and linked to your web site landing pages in order to capture new contact info.  Local SEO optimization will ensure your business is listed on Page 1 of Google Maps, Google Search and YouTube.   Pay per click ads on Google and Facebook are great for driving in more new visitors to your mobile web site.  

SmartPhone Marketing specializes in mobile-friendly web site design, local Google SEO optimization, Google Adwords pay per click ads, and automated blog, email and social media campaigns for local franchisee owners.

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Which News Articles will Boost Your Business?

News articles, press releases and online video clips are all great ways to promote your business.  Google places a high ranking value on all links to newspaper articles and popular news aggregator sites.  But how do you ensure that your target demographic will see your news?

Canada is #2 for Video News

Online videos are the best way to connect with all age groups.  Canada is #2 world-wide for online video news consumption.  32% of Canadians get their news from online videos on Facebook, YouTube and WhatsApp.

Different News Media for Each Demographic

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TV Ads will Send Mobile Coupons to Smartphones

A new app called Audible Offers will let your smartphone listen for a secret inaudible sound on movies, TV or radio ads and automatically send you a personalized mobile coupon. Groupon, Coupon Sherpa, Shopular and Ebay have expressed interest in the new mobile coupon app.

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2016 Lead Generation Stats for B2B Sales

LinkedIn is the most popular social media platform with 94% of B2B marketers using the network as a part of their strategy. Twitter followed behind with 87%, Facebook with 84%, YouTube at 74% and Google+ at 62%.

67% of leads in 2016 are generated by companies with an active blog

63% of B2B marketers have found that infographics are the best form of content marketing

Email is 40X more effective at acquiring a new customer than Facebook or Twitter

Email provides the highest impact at 26%, followed by SEO at 17%, paid search at 15%, social media at 5% and display advertisement at 5%

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Fatal Exception Error - Microsoft buys LinkedIn for $26.2B

Microsoft has purchased LinkedIn for $26.2 billion.  Microsoft plans to add LinkedIn to their cloud services via subscriptions and you can expect to see more Bing advertising on LinkedIn.  There are no plans for immediate changes at LinkedIn but you will have to Ctl Alt Del after each new LinkedIn post.

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Taco Bell's Lens Shatters Snapchat Record

Taco Bell has shattered a Snapchat record. Last week, the brand launched a sponsored lens campaign that turned consumers' heads into a giant taco shell to celebrate Cinco de Mayo—resulting in 224 million views in one day. The average user played with Taco Bell's ad for 24 seconds before sending it as a "snap" to their friends along with the Taco Bell "bong" sound.

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Be Quick - You have Less than 9 Seconds!

Statistic Brain Research Institute have found that the average human attention span has dropped by 33% since the year 2000 and is now at just 8.25 seconds (note: goldfish have an attention span of 9 seconds)  The days of 30 second or 1 minute commercials are long gone.  Nielsen research has found that the sweet spot for video ads on Facebook is 10 seconds.  

Use the ABCD rule for connecting with your mobile prospects:

Attention – “Grab it through low interaction-cost tools like auto-play videos, which require no user action”.Branding from the first second – “This signals importance and relevance. Also, people may not watch long enough to notice logos/branding that appear late in the video”.Communicate without sound – “Use subtitles as many mobile ads are viewed with the sound off. Zoom in on key frames for the smaller screen”.Deliver the message instantly – “within the first few seconds – 10 seconds at most”
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59% of Teens are Addicted to Smartphones

A Common Sense Media poll of of 1,240 parents said that 59% of their children aged 12 to 18 were addicted to their smartphones.  Nearly 80% of teens in the new survey said they checked their phones hourly, and 72% said they felt the need to immediately respond to texts and social networking messages. Thirty-six percent of parents said they argued with their child daily about device use, and 77% of parents feel their children get distracted by their devices and don't pay attention when they are together at least a few times per week.

Addicted Parents

Sixty-nine percent of parents check their devices at least hourly compared to the 78% of teens who say they do that, and nearly half, 48%, of parents feel they need to immediately respond to texts and social networking messages. More than half, 56%, of parents admit checking their mobile devices while driving and nearly the same number, 52%, very often or occasionally try to cut down the amount of time they spend on devices. 

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Hootsuite shares your Videos with Social Media Big 4

Hootsuite is B.C. based company that allows you to automatically share your posts across multiple social media channels.  The latest Hootsuite update allows you to schedule, post and interact with your videos on YouTube, Facebook, Twitter and Instagram.

Multiply a video’s impact by sharing it across multiple social networksGrow an audience by scheduling and publishing videosRespond faster to fans and followers by monitoring commentsMonitor competitors, industry trends and uncover videos worth sharing Share access to YouTube channels across departments and teamsUse the Hootsuite iPhone, iPad and Android apps
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Video Ads that React to Your Facial Expressions

Vyking has developed an interactive video advertising system that uses your web cam to react to your facial expressions.  Vyking software will guess your gender and age to deliver the most relevant video ad based on your facial expressions.  Emotional engagement is the new key performance indicator.

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