SmartPhone Marketing Tips

Internet marketing tips for connecting with mobile customers.

Text Messaging Helps Grow Restaurant Business

Every restaurant dreams of having lines of customers out the door waiting to eat at their establishment. And ideally, that line is a healthy mix of new and repeat customers. A successful marketing campaign can make this a reality for eateries both large and small.

Restaurant business is among the industries that can get the most out of SMS marketing. Offering motivations for joining SMS loyalty clubs can increase opt-ins. Promoting events that local customers are interested in can help maintain a loyal customer base and generate new interest. And integrating a text messaging campaign with other media can render impressive results for the advanced marketer.

Regardless of whether the restaurant is a powerhouse franchise or a privately owned establishment, SMS can help enhance customer loyalty and increase sales. Here are three examples of how text message marketing helped restaurants, from the basic to the advanced:

Give them a reason to join

How did Texas Roadhouse acquire 60,000 new loyalty members in a year? By launching a mobile loyalty club promotion. However, it's not enough to simply announce a loyalty club; you have to make it worth the customer's while. They offered a free appetizer to anyone who subscribed to their SMS program.

Texas Roadhouse allowed their customers to choose from two channels to receive promotions: email or SMS (or both). What's interesting: customers that opted in text messaging program were much more loyal and actually redeemed the offers.

As for the long term effects of this marketing push, Texas Roadhouse representatives say the SMS club works to promote loyalty, resulting in high response rates as well as high coupon redemption rates.

Promote an event

Targeting customers with a specific event can be a good way to generate new SMS club members and to increase the loyalty of existing members. In the case of Shirasoni Japanese Steakhouse, they know that when football season starts, it can be difficult to tear fans away from their television sets.

So they decided to cater to local fans by promoting a Monday Night Football Event through SMS. The promotion was so popular that the restaurant grossed $2,000 in three and a half hours after sending the message to 3700 SMS loyalty subscribers, causing the restaurant to nearly run out of sushi.

Don't forget to integrate

SMS can and should be used in conjunction with other advertising media such as TV, social media and other mobile specific platforms like mobile websites and mobile apps. In this case study for a Hard Rock Café location in France, they were seeing annual sales drop.

They wanted to modernize the restaurant's reputation and engage age groups 18-35 with mobile advertising as well as improve customer loyalty and entice new customers to visit their establishment. Businesses that promote their text message loyalty programs across all media see reciprocal results (SMS can be used to increase mobile app engagement, which can be used to increase social media engagement, etc.).

This study proves that integrating SMS with other marketing tools increases loyalty and generates new sales. The restaurant saw a 30% increase in traffic and 25% increase in annual sales as a result of their mobile marketing push.

The takeaway: Give customers an incentive to join an SMS loyalty club and promote local events to generate new interest and retain the interest of those already signed up. Integrating SMS with other advertising strategies can also be used to help restaurants increase new sales and maintain patron loyalty.

Continue reading
370 Hits

5 Billion Reasons you need a Mobile Website

More than $5.27 Billion was spent online on Black Friday.  This is a 17.7% increase in online shopping since 2015. Over 75% of people are now using a smartphone or tablet as their primary means to browse the web, find your location and check your references.  But if your website is not 100% mobile-friendly you are losing sales to your competition.  

Continue reading
474 Hits

Need Leads? Start Blogging

Actively blogging companies receive 97% more links to their website and generate over 50% more site visits.  Companies who use blogging as part of their content marketing have reported 67% more generated leads than those who don’t. Why? Because major search engines – and with that your future customer – are more likely to find you if you’re running a blog. 


Continue reading
341 Hits

Best Time to Post on Social Media

Connecting with your target audience on social media means sending the right message at the right time.  TrackMaven has a social media cheat sheet for 75 industries at

Continue reading
347 Hits

The Best Times to Post on Social Media

Track Maven has analyzed more than 17.5 million social media posts by 17,737 brands to provide you with the best times to post on Twitter, Facebook, LinkedIn, Instagram, and Pinterest.

The overall best times of day and days of the week to post on social media are:

Twitter: 5 pm Thursday

Facebook: 8 pm Thursday

LinkedIn: 9 am Wednesday

Instagram: 7 pm Friday

Pinterest: 1 am Friday

Continue reading
385 Hits