Facebook Connection Stats

Facebook added several new features last month which should help you connect with your target audience.  Live streaming video is being prioritized in the news feed, video ads will be captioned automatically and Facebook is offering six figure sums to a handful of famous people to add videos to Facebook Live. You can expect 0.63% of your total audience to engage with a video post, 0.57% with an image, 0.35% with a link and 0.25% with a plain status update. You stand to gain 152% more engagement by posting a video rather than a status update.  The majority (78%) of people will watch Facebook videos with the sound muted so it's vital to include closed captions or talking points in your video in order to get your message across.


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Sunday, 22 July 2018