How is John Q Public using his smartphone to meet his needs? Google analyzed the daily digital diaries of over 14,000 respondents to find out how they connected with local businesses. The best sources for new customers are Google Search, Google Maps and Google Photos.
According to Google:
- 92 percent of respondents who did research on their phone made a purchase within a day
- 76 percent of those searching for something nearby visited a related business within a day
- 96 percent said they used their smartphone first
- 33 percent used a tablet
- 73 percent used a laptop