Media Views are Declining with One Exception

Traditional media consumption via desktop Internet will decline by 3.4% this year. But mobile media consumption will climb by approximately 28%.  Consumers spent 177 minutes per day watching TV in 2015, compared to 110 minutes per day on the Internet (both desktop and mobile). TV accounted for 41% of media consumption in 2015, but that figure is expected to decline to 38% by 2018. Internet media, meanwhile, will account for 31% in that year.

Last year, mobile overtook desktop as the primary means of accessing the Internet. But now, mobile is racing past desktop, as people are expected to spend 86 minutes on average on mobile media, compared to just 36 minutes on desktop. This means that approximately 71% of global internet consumption will occur on mobile in 2016.

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Friday, 20 October 2017