Mobile Advertising is Bigger than Google Search

Mobile advertising has blown past Google search results to take the #1 spot for attracting new customers. 47% of revenues now come from mobile ads compared to 27% from Google search results.

  • US digital ad revenue is expected to reach nearly $100 billion by 2021. This represents compound annual growth of 8% from the $68.9 billion expected in 2016.
  • Mobile is positioned to become the top destination for digital ad spending as advertisers continue to attempt to close the "mobile opportunity gap."
  • Digital video advertising will grow faster than any other segment over the next five years, as consumers shift time spent online to phones and tablets. Revenue in this category is forecast to rise from $8.5 billion in 2016 to $23 billion in 2021.
  • Social advertising in all formats is gaining traction and will be among the key drivers of digital ad growth in the next five years. Social ad revenue is poised to climb to $30.8 billion by 2021, up from $15.5 billion this year.
  • Artificial intelligence, augmented and virtual reality, and sponsored content will help propel further digital ad growth in the next decade.
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Friday, 20 October 2017