Taco Bell's Lens Shatters Snapchat Record

Taco Bell has shattered a Snapchat record. Last week, the brand launched a sponsored lens campaign that turned consumers' heads into a giant taco shell to celebrate Cinco de Mayo—resulting in 224 million views in one day. The average user played with Taco Bell's ad for 24 seconds before sending it as a "snap" to their friends along with the Taco Bell "bong" sound.

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Sunday, 22 July 2018