Top 7 Factors for Mobile Shopper Engagement

A Nielsen study in the US has determined the top 7 factors that influence the buying decision for mobile shoppers.   Most of these factors apply to all mobile-friendly web sites.

  1. Product Pictures
  2. Mobile Friendly Web Site
  3. Product Descriptions
  4. Product Reviews
  5. Compare Product Prices
  6. Security of Web Site
  7. Size of Text and Links
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Friday, 20 October 2017